The 468-meter-tall Oriental Pearl TV Tower is the second highest tower in Asia and the fourth highest tower in the world. It is second only to Guangzhou New TV Tower, the CN Tower of Toronto and Ostankino TV Tower of Russia Moscow.

The Oriental Pearl TV Tower once was the highest building in Shanghai, but now it has been replaced by Shanghai World Fiancial Center. The Oriental Pearl Tower is located at the tip of Lujiazui in the Pudong district, by the side of Huangpu River, opposite The Bund of Shanghai. It has become one of symbolic buildings in Shanghai, just like the Statue of Liberty in New York, Sydney Opera House and Eiffel Tower in Paris; melting itself into a new scence with Nanpu Bridge on the left and Yangpu Bridge on the right, nicknamed “double dragons playing the pearl”. The Oriental Pearl Tower is located at the tip of Lujiazui in the Pudong district, opposite The Bund of Shanghai, in combination with Jinmao Building and World Financial Center add beauty to each other, reflecting the spectacular scenery of international metropolis. With the service function of sightseeing, catering, shopping, entertainment, the River tour, the exhibition business, historical display, travel agents and so on, the Oriental Pearl Tower has become one of symbolic buildings and tourism resorts in Shanghai.

At present, the annual number of tourists to the "Oriental Pearl" and the tourism revenue is next to Eiffel Tower of France, so it ranks among the world's leading tourist attractions.