From 12 to 17 March 2024, the ASEAN-China Centre (ACC) organised a delegation of media and social media influencers to visit Cambodia, at the invitation of the Ministry of Tourism of Cambodia. The journalist from China Tourism Newspaper and 4 well-known Chinese tourism bloggers participated in the visit. The delegation visited the capital Phnom Penh, Sihanouk Province, and Siem Reap Province successively, inspected and photographed a series of historical relics and natural cultural tourist attractions, and participated in the “River Festival” held in Siem Reap Province, actively promoting Cambodia as a tourist destination to the Chinese tourists.