From 22 to 26 June, 2024, the ASEAN-China Centre (ACC) and China International Communications Group (CICG) co-sponsored a familiarization trip in Shandong Province themed "Rediscovering Shandong: Tradition and Innovation". Secretary General Shi Zhongjun of the ACC accompanied over 40 guests, including Vice Minister Phosy Keomanivong of Information, Culture, and Tourism of Laos, Undersecretary Has Sam Ath of Information of Cambodia, Ambassador Jamie A. FlorCruz of the Philippines to China and other representatives from the Embassies of ASEAN Member States (AMS) and ASEAN media, on various field visits to Jinan, Dezhou, Tai'an and Qufu of Shandong Province. The participants were impressed by Shandong's high-quality development in an all-around manner, the profound Confucian culture of China, and development of China through the perspective from Shandong.
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